Por favor, use este identificador para citar o enlazar este ítem: http://repositorio.unae.edu.ec/handle/56000/1381
Título : Balanced Scorecard: Key Tool for Strategic Learning and Strengthening in Business Organizations
Autor : Mendoza Velazco, Derling José
Vega Falcón, Vladimir
Navarro Cejas, Mercedes
Cejas Martínez, Magda Francisca
Palabras clave : Balanced Scorecard
Organizational Management
Management Control
Strategic Maps
Strategic Alignment
Fecha de publicación : may-2020
Editorial : Universidad Nacional de Educación del Ecuador
Resumen : The Balanced Scorecard has been conceived as a key tool in administrative management processes, becoming significant contributions for business organizations. The objective of the article was to analyze the intention of analyzing the perspectives, advantages and possible barriers that limit the success and / or applicability of this administrative tool, achieving through the theoretical bases to demonstrate the usefulness of this management tool, which today It constitutes a coherent instrument whose indicators determine the parameters for the management measurement. The research had a descriptive-explanatory character, with longitudinal design. A digital documentary analysis was applied. The results were analyzed using the Balanced Scorecard Usage Survey 2018 system. The study revealed that this tool is considered an important contribution to the organizational management, with a high satisfaction for its use, finally guidelines for new investigations are recommended analyzing the causes of bad practices in its design and implementation.
URI : http://repositorio.unae.edu.ec/handle/56000/1381
http://www.richtmann.org/journal/index.php/ajis/article/view/11667
ISSN : 2281-4612
2281-3993
Aparece en las colecciones: Artículos de docentes no afiliados a la UNAE

Ficheros en este ítem:
Fichero Descripción Tamaño Formato  
11667-Article Text-43177-1-10-20200511 (3).pdfTexto completo243,68 kBAdobe PDFVisualizar/Abrir


Los ítems de DSpace están protegidos por copyright, con todos los derechos reservados, a menos que se indique lo contrario.